Shock horror for many, especially the Amazon-sycophant analysts. It will still open a handful of new stores this year at sites where it has already committed, but previous plans for expansion beyond this have been put on ice. Reports in last week’s Sunday Times suggest that the business has abruptly called a halt to further roll-out of its checkout-free Fresh format in the UK. Questionable whether scale can be achieved organically.Īnother set-back in Amazon’s supposed imperious rise to global domination.But it does need scale if it is to succeed.Not necessarily end of the road for Amazon Fresh.Jury is out as to whether checkout-free technology is help or hindrance.Format is not flawed, but operates in a very competitive and challenging market.Inference is that stores are under-performing and not achieving acceptable returns.U-turn very little to with ‘cost-of-living’ crisis.As many as 260 new stores touted as recently as Nov 2021.Only already committed sites will proceed.Currently 19 Amazon Fresh stores, mainly in London,.Amazon reportedly pausing expansion of Fresh in the UK. ![]() Categories: Property Sector Retail World Regions UK London
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